• Subscription Option: You could offer a subscription model for Tier 2 and Tier 3 customers, such as a "Monthly Kit" or "Quarterly Plan" at a discounted rate. For example, customers could receive 2 kits every quarter for a set fee (e.g., $110–$120 for 2 kits per quarter).
• Add-Ons: Additional add-on services like testing for specific contaminants (e.g., mycotoxins, mold, pesticides) or expedited results could be offered for an additional fee at checkout.
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